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Yes, let me download! Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. Basic Account. You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. One of its most popular tools is the Facebook Page, where businesses can publish and share their business information like address, contact details, and a description of the products or services that they offer.
With this, brands can greatly increase their online presence. There are many benefits to using Facebook Pages. They can also build an audience and connect with people who are interested in what they have to offer.
Customers can post questions to Facebook Pages, to which businesses can respond, which saves time and streamlines communication.
In short, a Facebook Business Page is a free opportunity for your business to increase brand awareness and promote positive word-of-mouth. Out of the U. Facebook continues to be among the most widely used social media platforms among U. And just to show how dominant Facebook is, the same survey shows that 80 percent of this same group use social media.
Facebook is also the most widely-known social media platform. In fact, 95 percent of the U. Age appears to be a differentiating factor for users when it comes to Facebook usage: 74 percent of Facebook users in the U. This falls to 64 percent for those between 12 and 34 years old, and just over half of those 55 and older use Facebook. Knowing the preferred social media platform of the U. Contrary to popular belief, Facebook still remains the dominant social media platform for young adults.
This Facebook statistic also shows us that for the most part, young adults prefer to use similar social media platforms to interact with others their age. Despite other social media platforms such as Snapchat gaining popularity among young adults, Facebook still has the attention of Millennials and Gen Z. Getting to know what platform your target market is using most of the time helps to determine which platform makes the most sense for your business to utilize. One of the reasons Facebook has become such a huge social network worldwide is its mobile accessibility.
Unrestricted access through multiple mobile apps as well as its mobile website has given Facebook an edge over competitors without a mobile-first approach. That means that only 1. This Facebook statistic also helps to emphasize how important it is to optimize your content for mobile devices. In that same minute, more than , comments are made, there are , status updates, , photos are uploaded, and a whopping 4 million posts are liked.
As the site constantly increases and expands, these numbers are sure to only go up. With this new rise in a potential audience, it may be worth considering if you can alter your content to appeal to this emerging age group. Of the total online population of the UK an estimated 61 million in , only an estimated The remaining 43 million use Facebook at least once a month. Now that we've had a more in-depth look at the trends behind those who use Facebook, it's now time to turn our attention to the platform itself, as we dive into the statistics behind Facebook advertising in The world of Facebook Ads is ever-expanding as it grows with every year, and is no exception.
If you want to learn about the current advertising statistics and trends, keep reading below. We all know that Facebook Ads is fundamental to most marketing strategies not just in the UK, but on an international scale - with the capacity to reach the billions we've already discussed.
It should come then as no surprise that the vast majority of marketers use the social network as an essential digital marketing platform. A recent study found that the highest global Facebook traffic occurs on Wednesday and Thursday, from 11 a. It's worth noting, as this is when you may reach your maximum potential to grab your target audience. As the number of monthly active users has continued to increase, so too has Facebook ad impressions. In , Zuckerberg announced "now we really are a mobile company," and that doesn't seem to be changing any time soon.
From an estimated We'll talk more about Facebook as a mobile platform and how people use Facebook on their mobile devices later. The rise of Facebook Stories is another significant tool to the Facebook franchise, mirroring those seen on social media platforms such as Instagram, Youtube, and Snapchat.
In its first 14 months, the platform reached million daily active users and hopes to reach a further percentage of those currently using Facebook. Currently, Facebook Stories boasts an impressive million daily active users, and so is worth considering implementing into any marketing plan, provided the relevant audience is active. According to Hootsuite , this reach breaks down into approximately female users, and 1.
Now, we'll take a closer look at the current mobile statistics, and how we can use them to our advantage. This is the average time that people use the Facebook app every day, totalling an average of 28 hours every month, or a yearly 14 complete days, with an estimated 20, minutes a year.
As of , Facebook is the largest social media platform globally with 2. YouTube follows with 2. Facebook has Globally, As the social network evolves with new tools, algorithms, and trends, so does the user base. Source: Sproutsocial Pew Research. This is down 6 minutes from the 39 minutes in Source: eMarketer. One important factor to mention is that younger users are spending their time on other social platforms like TikTok and similar alternate digital experiences.
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