Target Segment The main segment that Over the course of the article, Sunil Gupta and Sangman Han cover how Cyworld has evolved from a simple social network to one that utilizes mobile networking, digital micro-transactions, and advertising as ways to generate revenue. The main issue presented for Cyworld executives was how they were going to transition from their original business model of a clean and ad-free social network to one that did more as their install base grew over time. By leveraging the knowledge gained from previous marketing classes, the data provided within the Cyworld case study, and my own personal experiences, I suggested that Cyworld focus its efforts on their most connected members as well as their mobile networking service.
Why do people use social networks? Over the past decade, social networks and social media in general has The 21st century has been no exception. Many of these networks have become household names to Americans: MySpace, Facebook, Linkedin and more. Question 3: Which is most valuable for Cyworld — An active user, a user who spends a lot of money with Cyworld or a user with a lot of connection?
Answer: The most valuable for Cyworld includes the one who are an active user of the site as they are the potential customer of the organization. Question 4: How is Cyworld different from Facebook or Myspace? How these social networking sites are differ from other larger websites such as Amazon, Yahoo and Youtube? The other reason is Cyworld came with the idea of minihomphys where are Facebook and Myspace lacks such availability of option. The websites such as Amazon, Yahoo or Youtube are specific functioned sites like Amazon is used for online shopping, yahoo is a general purpose site which includes features from offering sale purchase to news reading material and many other areas and Youtube is specifically used for watching videos or sharing it, in comparision to Cyworld, Cyworld offers the sharing of ideas, minihompys, videos, photos, music and many other things and this variety of option differentiate Cyworld from the sites such as Facbook, Myspace, Amazon, Yahoo and Youtube.
Question 5: What should be Cyworld business model — paid items, mobile networking or advertising? Should Cyworld explore any other area of opportunity? After considering all the facts the company came to the conclusion that the company should migrate from paid items model to the advertising models as followed by Facebook and many other sites. Its hard for Cyworld to make its own position in the market where the websites such as Facebook and Myspace are handling the maximum market share.
This essay was written by a fellow student. You can use it as an example when writing your own essay or use it as a source, but you need cite it. Explore how the human body functions as one unit in harmony in order to life. Free Essays - PhDessay. Accessed November 13, Porter and M. They have a narrow-minded view. No notes for slide.
Cyworld 1. Syndicate 5 1. Rangga Tri Raeros 2. Joseph Enrico 3. Ria Agustriana 4. Agung Mahendra 5. Karina Soedjati 2. Cyworld grew rapidly after developed the concepts of minihompy 3.
Real world Cyworld 5. Cyworld to penetrate another country 6. Total views 9, On Slideshare 0. From embeds 0. Number of embeds Downloads Shares 0. Comments 0. Likes 5. You just clipped your first slide!
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